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Magazine F Nº 17: Ice Cream

The 17th issue of F digs into multilayered stories about the frozen treat that grew out of its roots in the US ice cream industry. When refrigerators became widely adopted and the age of mass production exploded in the early 20th century, ice cream grew to be a symbolic dessert that appealed to all genders, age groups, and cultures. Among others, some US-based ice cream makers, which share the global ice cream market with gelato makers, are making significant contributions to pushing the envelope in the industry through creative flavor development and branding strategies.