Alix Traeger Author Talk • Scratch That

Alix Traeger - is a self-taught cook, recipe creator, video producer, YouTuber, podcaster, and digital creator with over 2 million social media followers. She began her culinary journey through a college food blog, which led her to a food styling role in Stockholm. Returning to Los Angeles, she became a lead producer and host at Buzzfeed Tasty, playing a key role in its viral success. After leaving Buzzfeed, she pursued content creation and recipe development before writing her first cookbook, Scratch That, set for release on April 22, 2025. Alix embraces cooking’s chaos and lives in Los Angeles with her fiancée, Zoya.

Zoya Biglary - is an entrepreneur, food content creator, and public speaker. In 2022, Zoya founded Fysh Foods, a revolutionary plant based seafood brand. It is now served in some of LA’s hottest restaurants + catering companies. Zoya is a first generation Persian-American and one of the few openly gay Persian public personalities. With almost 1 million followers across platforms, Zoya shot to viral fame after a fruit-peeling series landed her the title of “the internet’s fruit peeler.”

Vino Disco - Started by two childhood besties, Vino Disco boxed wine is here to keep things fresh, approachable, and always a good time. Sam & Tess, Vino Disco’s founders, have created a boxed wine for their own generation, packaged in a way that helps the environment and rewriting the old perceptions about wine in a box. This is damn good wine!

Scratch That - If you’ve ever added salt to your cookie dough instead of sugar or set off the smoke detector while searing on the stovetop, you are not alone! Internet darling Alix Traeger grew up going viral with BuzzFeed Tasty hands & pans videos—so she’s been there and done that. But unlike so many online perfectionists, she believes in letting your blunders lead the way! 
  
Alix’s long-awaited debut cookbook, Scratch That, is filled with creative, delicious, decadent recipes—many of which were born from her signature process of trial and error. These recipes are fun and approachable: The book is organized into recognizable categories such as Weekend Breakfast (best served after sleeping in), Dips, Snacks, and Apps (for a party or a party of one), Sweet Treats (for your sweet tooth), and more. Standouts include her soon-to-be-famous Banana Pudding Banana Bread, shareable Sizzled Scallion–Stuffed Flatbread, snackable Potato Chip Onion Rings, go-to Sheet Pan Chicken Shawarma, and tastes-as-good-as-it-looks Heirloom Tomato & Potato Salad with Hot Honey Vinaigrette—perfect for spicing up your feed. Best of all, every single recipe shares a piping HOT TIP from Alix to help you avoid or fix common cooking errors—all of which she learned the hard way, so you don’t have to! You’re sure to find plenty of new favorites, and as long as you laugh through the (potentially) messy process, you’re doing it right! 

Perfect for fans of Buzzfeed’s Tasty cookbooks or her viral tiktok recipes, Alix Traeger’s Scratch That brings a fresh perspective to home cooking that celebrates both successes and failures. The ultimate cookbook for beginners, it offers over 100 approachable recipes alongside practical tips for avoiding (or fixing) common kitchen mishaps. Anyone in search of fun cookbooks will enjoy Traeger’s signature blend of humor and practicality that prove making mistakes in the kitchen isn’t just okay – it’s part of the process!