FARE Issue 4: Seoul

Seoul is a city rooted in ancient memory, faith, and tradition. Thoughtful consideration flavours social relationships and every interaction from the corner shop to the boardroom. Glimmering all-night shopping districts—clustered with street food carts and cafes—offer a surreal shopping experience for the city’s most nocturnal.

Meanwhile, in industrial back-alleys, improvised eateries grill regional specialties, and noodle houses serve up Northern-rooted classics so beloved, that they facilitate peaceful political dialogue. Heavily inspired by Western ideals, Seoul is an easy, inviting gateway into Korean culture, and an ultra-modern city ready to surpass expectations.