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(Grocery) Mailhoit, Wilfred J. Mailhoit's Modern Adviser to Grocers, devoted exclusively to Dealers of the Grocery Business.

Illus. with photographs of store displays and arrangements, and in rear with samples of advertisements. Dark green cloth lettered in white. First Edition. Chicago: Flynn Publishing, [1919].
Mailhoit calls on his 25 years' experience as a grocer to advise colleagues in the trade on how to run their groceries, from window displays and advertising techniques, to bookkeeping, purchasing, and customer relations. A fascinating study of retail psychology, most of which still holds up today. Fine.








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